1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version of the product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers in the sa
coffee market to try study the issue
Defining of Well-Being
A sense of happiness and joy, but
peace of mind and spirit
rather than material richness
that are important points to lifestyle
Feature of Well-Being trend
Emotional spending habit
Only healthy keyword and
technical & functional No
→ Utility with the emotional effectiveness
ex. Brand, design, image etc
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
designing business". Such business consisted in focusing in the designing factor. The CEO chose the designing business just after his election. He thought that KIA Motors had to shine in its designs. Compared to Hyundai motors even though they had similar characteristics of motors the designs couldn't be turned over. But the designers admitted they couldn't win the models of their competitive bra
3. Lesson Description
This lesson is designed to help our students' clear concept acquisition. So many part of this lesson is composed of a lecture, and questions & answers. In this class, we will focus on our main concept of 'Elasticity'. Because we assume that our students already learned what demand and supply is, we will not give much explanation of their concepts. Instead, students will b
designed market like real. Through this activity, learners can accomplish successful study for themselves easily.
4. Concepts
Market, Perfectly competitive market, Monopolistic competitive market, Monopoly, Oligopoly
5. General Objectives
through the lesson, students should be able to
▶ distinguish 4 kinds of market and take examples of each market.
▶ understand features of 4 ki
소형화 다점포 전략
치폴레 매출은 작년에 비해 약 10.5%나 상승한 비약적인 성장을 기록하고, 현재 점포수를 1700개에서 4000개 이상으로 늘릴 예정에 있다. 치폴레는 높은 임대료와 테이크 아웃 선호 등을 감안해서 점포 사이즈는 줄이고 테이크 아웃을 중심으로 한 점포를 확대할 전략을 내세우고 있다.
1. Executive Summary (less than 1 page)
Only a couple of years before Cyworld used to be the most used SNS service in Korea. The invention of Cyworld came as a huge shock to most of us back then. However, the Cyworld’s great success didn’t last very long. Cyworld was reluctant to adapt to consumer’s new life style as quickly as the other SNS such as Facebook, and as the smart phone become
could meet each other or do many kinds of social activities with elderly friendly as well as not too old-fashioned atmosphere. Our café will be designed to fulfill the needs of seniors who do not want to be treated as an old. Classy interior and comfortable atmosphere will greet customers. Healthy drinks and meals will be on a menu list, and places for meeting will be provided as well.
● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seom